Blog - Social Media Wheels

Why Your Organic Facebook Reach is Declining

Over the past six months to a year, I am continually getting asked by clients, why their organic reach on Facebook has declined to such an extent. However, before answering this question, it is important to clearly define what this infamous “organi ...

Abandoned Shopping Carts – Why Shoppers Are ...

For anyone who has an e-commerce site, there is nothing more frustrating than regularly seeing abandoned carts full of lovely profits. Many times, the website manager is left scratching their head and pondering as to just what it was that caused the ...

DIY SEO

Search Engine Optimisation (SEO) is a digital marketing term which is used daily by online marketing professionals and web developers to such an extent that sometimes business owners are too embarrassed to ask what SEO is exactly. This is nothing to ...

Use Facebook Retargeting for Higher Conversion Rat...

More and more Facebook advertisers are discovering alternative and somewhat complex ad models such as retargeting via Facebook Exchange and Website Custom Audiences. Just how effective are these marketing methods and are they worth the time and money ...

Taking a Look at the Social CEO

Each of us leaves a digital fingerprint behind us every time we go online. Those fingerprints turn into footprints thanks to social networks such as Facebook, Twitter and LinkedIn and makes it relatively easy to get person-by-person insights and data ...

How to Create a Big Brand Logo for your SME

Logos are the visual representation of any company, big or small. Logos are your brand and represent you and your company when there is no staff member present to do so. But have you ever wondered why The Ford logo is blue, while You Tube is predomi ...

Social Media and Return on Investment – Just how...

There are a host of metrics which can be used to analyse the success of your social media campaign. This great infographic details some of the metrics which top CMOs use to measure their social media marketing activities from revenues earned throug ...

3 Easy Ways to Grow Your Email List to Get Hot Lea...

As you are probably aware, email marketing has one of the highest returns on investment (ROI) when compared to that of other digital marketing techniques. When used in conjunction with search and social media marketing – the results are pretty awes ...

What do Social Media Experts do Daily?

People who work in social media get asked this the whole time......"so what exactly is it that you do? Are you just on Facebook all day?! "The answer to that, is, erh, actually, yes! However, it is a lot more complicated than that and most of us have ...

How to Manage Customer Complaints on Social Media

So you have your social media account, you are updating it every day with funny and interesting anecdotes and promotions to keep your loyal customers coming back for more. Not only that, but your business is booming as a result of your social media ...

Make your company social in 4 easy steps!

Social media can be a time consuming activity which can at times be extremely frustrating as your fans are not engaging, or worse, you don’t have any fans with whom to engage with. One way to get started is to get all of your staff within your busi ...

How to use Social Media as a Sales Tool

Social media is a powerful tool which can convert your followers and fans into loyal and paying customers. Detailed below are 5 simple ways of ensuring your social media leads will lead to increased sales. Use the herd mentality and c ...

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