Social Media and Return on Investment – Just how effective is Social Media?

There are a host of metrics which can be used to analyse the success of your social media campaign.  This great infographic details some of the metrics which top CMOs use to measure their social media marketing activities from revenues earned through to reduced returns.  Take a look at the infographic below to see how your social media metrics measure up.

 

Social Media and Return on Investment – Just how effective is Social Media?

Social Media and Return on Investment – Just how effective is Social Media?