Search Engine Optimisation (SEO) is a digital marketing term which is used daily by online marketing professionals and web developers to such an extent that sometimes business owners are too embarrassed to ask what SEO is exactly. This is nothing to be ashamed of. Everyone has their own profession and has certain areas of expertise. So, for those of you who haven’t spent countless years studying the science that is SEO, according to Wikipedia, SEO can be defined as follows;
“Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results”.
While having advanced knowledge of SEO strategies would almost certainly help your website outperform your competition’s site, you don’t have to be an SEO guru on every SEO aspect to help improve your website’s ranking on Search Engine Results Pages (SERP), and there a number of basic SEO techniques that you can perform which will certainly help your ranking. The first step to any SEO campaign is deciding upon your keywords. There are a number of keyword analysis tools out there which will help you analyses your keywords to determine which words and combinations you should use to help your website rank higher for said keywords on the SERP. Once you have a list of keywords, you need to place them onto your website.
Where do I Place the Keywords?
The keywords should be inserted into the following five places on your page:
- Alt Text
- Page Title
- H1 Tag
- Image File Name
Congratulations! You are now likely to see improved rakings for your keywords on major search engines result pages. Check out this useful infographic for more information on basic SEO.
Do It Yourself SEO- Social Media Wheels
More and more Facebook advertisers are discovering alternative and somewhat complex ad models such as retargeting via Facebook Exchange and Website Custom Audiences. Just how effective are these marketing methods and are they worth the time and money?
Retargeting on Facebook – How it Works
A new study by a Facebook Exchange partner, AdRoll shows that yes, these techniques most definitely should be integrated into your marketing plan. The survey concluded that the combined use of both FBX and Website Custom Audiences the CPM of News Feed ad impressions on mobile devices was 57% lower than desktops, thus generating a 10 percent higher click-through rate. The study which looked at over 800 million impressions form 215 AdRoll clients who were running retargeting campaigns on mobile and desktop, suggest that this methodology led to a 61 percent lower cost-per-click for New Feed ads on mobile when compared to desktops.
Here are some of the Key Findings:
- Desktop and mobile ad newsfeed impressions generate a 10% higher CTR.
- News Feed impressions on desktop, and mobile ads generate a 10% higher CTR. This results in a 61% lower CPC for ads in the News Feed on mobile compared to the News Feed on desktop.
- Mobile adds ads an average of 3.8% conversions when applied to an existing retargeting mix of web and newsfeed on desktops.
- In their three-month study, mobile grew from 0% of impressions on the News Feed to 6.51%.
- The industries with the quickest adoption of mobile advert sizes are the apparel, beauty, and technology industries
The survey reports that using Facebook advertising in combination with general web advertising led to a conversion lift of 73 percent.
Click here to read the full report.