Abandoned Shopping Carts – Why Shoppers Are Leaving Your Website

For anyone who has an e-commerce site, there is nothing more frustrating than regularly seeing abandoned carts full of lovely profits. Many times, the website manager is left scratching their head and pondering as to just what it was that caused the shopper not to follow through with their sale.

It is wort taking the time to calculate just how much additional revenue would you accrue if your abandoned carts were reduced. Maybe an increase of 15%, 30%, 50%  on profits or more?  If this is the case, you need to determine (and very quickly)  just how can you reduce the number of abandoned carts you have on your site to start seeing those additional sales coming through.

The good people at Sprout Social have put together this rather informative infographic on why consumers are abandoning their shopping carts. Take a look through the reasons why, to determine if any of these reasons may ring through on your site.  It is also worth looking at your Google Analytics reports to determine where potential consumers are dropping off. Remember, knowledge is power and power results in increased sales!

Read through the infograohic below to determine for some insightful stats on how you can increase your sales:

Abandoned Shopping Carts - Why Shoppers Are Leaving Your Site

Abandoned Shopping Carts – Why Shoppers Are Leaving Your Site



Search Engine Optimisation (SEO) is a digital marketing term which is used daily by online marketing professionals and web developers to such an extent that sometimes business owners are too embarrassed to ask what SEO is exactly. This is nothing to be ashamed of. Everyone has their own profession and has certain areas of expertise. So, for those of you who haven’t spent countless years studying the science that is SEO, according to Wikipedia, SEO can be defined as follows;


“Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results”.


While having advanced knowledge of SEO strategies would almost certainly help your website outperform your competition’s site, you don’t have to be an SEO guru on every SEO aspect to help improve your website’s ranking on Search Engine Results Pages (SERP), and there a number of basic SEO techniques that you can perform which will certainly help your ranking. The first step to any SEO campaign is deciding upon your keywords. There are a number of keyword analysis tools out there which will help you analyses your keywords to determine which words and combinations you should use to help your website rank higher for said keywords on the SERP. Once you have a list of keywords, you need to place them onto your website.


Where do I Place the Keywords?

The keywords should be inserted into the following five places on your page:

  1. URL
  2. Alt Text
  3. Page Title
  4. H1 Tag
  5. Image File Name

Congratulations! You are now likely to see improved rakings for your keywords on major search engines result pages. Check out this useful infographic for more information on basic SEO.

Do It Yourself SEO- Social Media Wheels

Do It Yourself SEO- Social Media Wheels

Use Facebook Retargeting for Higher Conversion Rates

More and more Facebook advertisers are discovering alternative and somewhat complex ad models such as retargeting via Facebook Exchange and Website Custom Audiences. Just how effective are these marketing methods and are they worth the time and money?


Retargeting on Facebook

Retargeting on Facebook – How it Works


A new study by a Facebook Exchange partner, AdRoll shows that yes, these techniques most definitely should be integrated into your marketing plan. The survey concluded that the combined use of both FBX and Website Custom Audiences the CPM of News Feed ad impressions on mobile devices was 57% lower than desktops, thus generating a 10 percent higher click-through rate. The study which looked at over 800 million impressions form 215 AdRoll clients who were running retargeting campaigns on mobile and desktop, suggest that this methodology led to a 61 percent lower cost-per-click for New Feed ads on mobile when compared to desktops.

Here are some of the Key Findings:

  • Desktop and mobile ad newsfeed impressions generate a 10% higher CTR.
  • News Feed impressions on desktop, and mobile ads generate a 10% higher CTR. This results in a 61% lower CPC for ads in the News Feed on mobile compared to the News Feed on desktop.
  • Mobile adds ads an average of 3.8% conversions when applied to an existing retargeting mix of web and newsfeed on desktops.
  • In their three-month study, mobile grew from 0% of impressions on the News Feed to 6.51%.
  • The industries with the quickest adoption of mobile advert sizes are the apparel, beauty, and technology industries

The survey reports that using Facebook advertising in combination with general web advertising led to a conversion lift of 73 percent.

Click here to read the full report.

How to Create a Big Brand Logo for your SME

Logos are the visual representation of any company, big or small. Logos are your brand and represent you and your company when there is no staff member present to do so.

But have you ever wondered why The Ford logo is blue, while You Tube is predominantly red? The answer to this is colour psychology. Wikipedia states that colour psychology is, “is the study of colour as a determinant of human behaviour”. Blue for example, creates a feeling of calm and trust – which is what Ford want you feel when you see their blue Ford Logo and as you drive their car. Red inspires passion, trust and love. Ideal for those tear jerking videos we have all seen on YouTube.

Take a look at the infographic below which offers some fascinating insights into colours and consumer behaviour.


What do Social Media Experts do Daily?

People who work in social media get asked this the whole time……”so what exactly is it that you do? Are you just on Facebook all day?! “The answer to that, is, erh, actually, yes! However, it is a lot more complicated than that and most of us have spent years working and studying the marketing industry as whole in order to fine tune digital and traditional marketing campaigns which will deliver excellent results for our customers.

Nevertheless, we do like a laugh so, this infographic may answer some questions for you! (Note, this is not to be taken too seriously!!)


What do Social Media Experts do Daily?

What do Social Media Experts do Daily?

How to Manage Customer Complaints on Social Media

So you have your social media account, you are updating it every day with funny and interesting anecdotes and promotions to keep your loyal customers coming back for more.  Not only that, but your business is booming as a result of your social media presence and things are looking nice and profitable all around! Then, boom! You receive a complaint. However, gone are the days when a complaint is registered on a one-on-one basis away from the rest of your customers. Nope, now it will be posted on your Facebook page for all to see! You’re first reaction may be to delete the negative comment and pretend that you never saw it. This is very definitely the worst thing to do. Now you have just made your unhappy customer even unhappier by ignoring them and deleting their comments. This customer may very well go back to their own Facebook page which could have  300+ friends, all from your local business area, where they will promptly update their own status with the complaint which they had registered with you, but had been ignored. Now an entire local community has seen the complaint!

The results of this could be catastrophic and you will lose customers over it – and your competitors may be rubbing their hands with glee as they prepare a campaign to highlight their superior customer service. OK, well if I was the competitor that is what I would do!

It is important to remember that If you can prove that you can provide superior levels of customer service and attention for your customer when they so require it, you will generate more sales and you may be able to offer your products or services at a higher premium as, at the end of the day, customers want to know that they have comeback and someone to turn to, should they need it.

So how exactly do you handle a very public complaint? Well, the good news is that there are only 5 types of social complainers and the inforgraphic below offers suggestions on how best to deal with them.


How to manage social media complaints

How to manage social media complaints