For anyone who has an e-commerce site, there is nothing more frustrating than regularly seeing abandoned carts full of lovely profits. Many times, the website manager is left scratching their head and pondering as to just what it was that caused the shopper not to follow through with their sale.
It is wort taking the time to calculate just how much additional revenue would you accrue if your abandoned carts were reduced. Maybe an increase of 15%, 30%, 50% on profits or more? If this is the case, you need to determine (and very quickly) just how can you reduce the number of abandoned carts you have on your site to start seeing those additional sales coming through.
The good people at Sprout Social have put together this rather informative infographic on why consumers are abandoning their shopping carts. Take a look through the reasons why, to determine if any of these reasons may ring through on your site. It is also worth looking at your Google Analytics reports to determine where potential consumers are dropping off. Remember, knowledge is power and power results in increased sales!
Read through the infograohic below to determine for some insightful stats on how you can increase your sales: