As you are probably aware, email marketing has one of the highest returns on investment (ROI) when compared to that of other digital marketing techniques. When used in conjunction with search and social media marketing – the results are pretty awesome! People know this. That is why it is becoming more and more popular among businesses. Practically every day one of our digital team gets asked the same question, “How do I grow my email list of contacts?” So, we have decided to share with you what we have found to be the 3 simplest and most effective techniques for our most successful email marketing clients.
Hot fact: Did you know: On an average day, 91% of consumers check their emails.
1 –Offer Incentives via Social Media
If you have an active social media presence, there are so many great ways of utilising your already existing and interested customer base such as through contents, giveaways and sweepstakes to name but a few. However, one of the quickest and easiest ways to grow your email list is through sharing an incentive for newsletter signup with a call-to-action and a reward. A discount, an exclusive offer, a coupon, etc., are excellent ways of encouraging sign-up, and hopefully a few sales as a result of the incentive!
2 – Have prominent sign-up-forms.
You are designing your website and you ask your designer to place the social media icons in an area where all your visitors will see them. You antagonise over which twitter widget to use for days on end, but does the thought of your email sign-up form even cross your mind? Probably not! If you log onto your existing Google Analytics site, you will be able to see which pages have the highest traffic rates and you should be able to spot the consumer behaviour patterns of your online users fairly accurately. Put your opt-in forms or sign up forms on the pages with the most traffic, or the page where most users land. This way, your sign-up form has a higher chance of receiving that valuable email address and you have a higher chance of converting that email address into cash! Don’t hide the away it the footer of the page!
3 – Create a bartering system
Very simply, your existing customers or your potential customers give you their email address and you give them something in return, much like virtual money. Whitepapers are especially useful for this bartering type system in a number of ways. Firstly, you are receiving a hot lead from a prospect as they are actively interested enough in this topic to give you their email address and to download this paper. This automatically increases your chance of converting your prospect into a paying customer by 30%. Secondly, by writing a white paper on your topic of choice, you are positioning yourself within the industry as knowledge leaders on said topic. Hubspot are a great example of a company who have done just this and positioned themselves within the industry as being the kings of inbound marketing. This is a marketing technique which has always existed, yet, Hubspot have managed their bartering system so amazingly well that they can now claim this marketing technique as their own!
So there you have it – three easy to implement yet extremely effective tips on how to grow your email list to get hot leads who spend cash! Contact us now to fond out how to grow your email list and create revenue.