The Advantages of Digital Marketing
The advantages of digital marketing are phenomenal. Digital marketing could be considered a form of direct marketing as it incorporates all the advantages of direct marketing, such as: tailored marketing campaigns, clear call to actions and a measurable return on investment. It is also possible to create uniform messages which are personally formatted for each individual recipient.
Digital marketing allows the detailed measurement of campaign results, which gives you information and insights about who was exposed to your message and what action they took as a result of seeing that message.
Digital marketing incorporates a wide range of activities, which can work in isolation of one another or as part of a larger campaign.
Listed below are some of the more popular digital marketing techniques:
- Social Network Marketing
- Search Engine Optimisation:
- Pay- Per Click
- Mobile Marketing
- Viral Marketing:
- A/B Campaigns
- E-mail Marketing
- Web Analytics
- Reputation Management
- Display Advertising